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Live event, design systems・2025

Wealthsimple Presents: For Nerds Only

Create a motion-led visual system for Wealthsimple’s 2025 Toronto keynote that elevates storytelling, supports product reveals, and reinforce brand equity across the live experience.

1

Partnered with Wealthsimple’s creative leadership to
define the visual direction, overseeing design while maintaining hands on and motion through execution and collaborating on set to ensure a cohesive live experience.

2

Worked in close partnership with Wealthsimple’s creative team to translate their established brand into a motion-driven keynote system. Built a structured, collaborative workflow and led iterative design development to ensure consistency across the 40-minute live event. Managed and mentored junior designers while remaining hands-on, and aligned motion workflows with client standards. Led weekly script rehearsals and collaborated on set with client and production teams to deliver a seamless live stream experience.

1

Partnered with Wealthsimple’s creative leadership to
define the visual direction, overseeing design and motion through execution and collaborating on set to ensure a cohesive live experience.

2

Worked in close partnership with Wealthsimple’s creative team to translate their established brand into a motion-driven keynote system. Built a structured, collaborative workflow and led iterative design development to ensure consistency across the 40-minute live event. Managed and mentored junior designers while remaining hands-on, and aligned motion workflows with client standards. Led weekly script rehearsals and collaborated on set with client and production teams to deliver a seamless live stream experience.

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Creative Director Tadeu Magalhães
Motion Lead: Patrick Anderson
Motion Support: Paul Sahner
Design: Marcus Soltzberg
Producer: Mary Beth Metisser
Account Director: Trisha O'Connor
Location: Evergreen Brick Works, Toronto, CA

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