1

Hands-on co-lead for art direction across the campaign shoot, from developing pre- and post-production workflow materials to active participation on set — working in close collaboration with external creative teams at every stage of execution.

2

Partnered with photographer Coliena Rentmeester to art direct a campaign shoot capturing authentic product usage across the target demographic — imagery designed for social, web, and key brand touch points. In parallel, led production of a brand video communicating the science behind the formulas, collaborating with London-based XK Studio to develop a series of 3D ingredient and peptide animations that brought the product narrative to life. Alongside these efforts, designed an extensive brand guidelines document to ensure consistent application of the visual identity across all channels and touchpoints.