Ana Meza

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art direction/ photoshoot・2020

Kind Science

Lead and execute on a large-scale skincare product launch, encompassing a full photo and video production and the development of a brand book to establish the visual foundation of the brand.

Hands-on co-lead for art direction across the campaign shoot, from developing pre- and post-production workflow materials to active participation on set — working in close collaboration with external creative teams at every stage of execution.

Partnered with photographer Coliena Rentmeester to art direct a campaign shoot capturing authentic product usage across the target demographic — imagery designed for social, web, and key brand touch points. In parallel, led production of a brand video communicating the science behind the formulas, collaborating with London-based XK Studio to develop a series of 3D ingredient and peptide animations that brought the product narrative to life. Alongside these efforts, designed an extensive brand guidelines document to ensure consistent application of the visual identity across all channels and touchpoints.

Partnered with Wealthsimple’s creative leadership to define the visual direction, overseeing design and motion through execution and collaborating on set to ensure a cohesive live experience.

Worked in close partnership with Wealthsimple’s creative team to translate their established brand into a motion-driven keynote system. Built a structured, collaborative workflow and led iterative design development to ensure consistency across the 40-minute live event. Managed and mentored junior designers while remaining hands-on, and aligned motion workflows with client standards. Led weekly script rehearsals and collaborated on set with client and production teams to deliver a seamless live stream experience.

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