1

Developed the foundation for the brand refresh by designing logo options and expanding the visual system around the final direction. Produced the brand guidelines document and co-led art direction alongside the creative director for a brand photoshoot, contributing to pre-production materials including shot lists, props lists, and director's decks. Also built a UI kit and oversaw its implementation with the product team on the website redesign.

2

Co-led an initial workshop to align the client on brand strategy, then developed a cohesive design system rooted in the organization's principles. The refreshed identity introduced a vivid, optimistic palette, an evolved logo, and a youthful graphic system. Partnered with LGBTQ creatives for illustration and photography, and rolled out the system through a full digital redesign — distinguishing core audiences while strengthening overall impact.