Ana Meza

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branding・2021

The Trevor Project

Redefine identity, design system, and digital platforms to reinforce trust, improve usability, and drive greater awareness and engagement with life-saving services.

Laid the foundation for the new design refresh, co-led art direction for brand photoshoot, and oversaw new brand system implementation for the online experience.

Co-led an initial workshop to align the client on brand strategy, then developed a cohesive design system rooted in the organization's principles. The refreshed identity introduced a vivid, optimistic palette, an evolved logo, and a youthful graphic system. Partnered with LGBTQ creatives for illustration and photography, and rolled out the system through a full digital redesign — distinguishing core audiences while strengthening overall impact.

Partnered with Wealthsimple’s creative leadership to define the visual direction, overseeing design and motion through execution and collaborating on set to ensure a cohesive live experience.

Worked in close partnership with Wealthsimple’s creative team to translate their established brand into a motion-driven keynote system. Built a structured, collaborative workflow and led iterative design development to ensure consistency across the 40-minute live event. Managed and mentored junior designers while remaining hands-on, and aligned motion workflows with client standards. Led weekly script rehearsals and collaborated on set with client and production teams to deliver a seamless live stream experience.

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