Ana Meza

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branding・2017

Noosa Yoghurt

Evolve Noosa's packaging illustration system and establish a cohesive brand framework to ensure consistency across their full product range and equip their team with a scalable foundation for future growth.

Led the illustration refresh for updated packaging, refined core brand elements, and developed a comprehensive brand system to guide consistent implementation across all SKUs.

Led the redesign of Noosa's hand-drawn flavor illustrations, maintaining a consistent visual language across all 15 SKUs before translating final artwork into production-ready vector files. Beyond illustration, refined existing packaging and logo elements to feel unified and elevated — bringing everything together into a fully documented brand guidelines system that gives their team a clear, scalable foundation to build from.

Partnered with Wealthsimple’s creative leadership to define the visual direction, overseeing design and motion through execution and collaborating on set to ensure a cohesive live experience.

Worked in close partnership with Wealthsimple’s creative team to translate their established brand into a motion-driven keynote system. Built a structured, collaborative workflow and led iterative design development to ensure consistency across the 40-minute live event. Managed and mentored junior designers while remaining hands-on, and aligned motion workflows with client standards. Led weekly script rehearsals and collaborated on set with client and production teams to deliver a seamless live stream experience.

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