1

Led the illustration refresh for updated packaging, refined core brand elements, and developed a comprehensive brand system to guide consistent implementation across all SKUs.

2

Led the redesign of Noosa's hand-drawn flavor illustrations, maintaining a consistent visual language across all 15 SKUs before translating final artwork into production-ready vector files. Beyond illustration, refined existing packaging and logo elements to feel unified and elevated — bringing everything together into a fully documented brand guidelines system that gives their team a clear, scalable foundation to build from.