Ana Meza

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artdirection/ photoshoot・2023

Sofia Vergara & Foster Grant

Develop a distinctive art direction to introduce Sofia Vergara’s latest Foster Grant eyewear collaboration through a product-focused photoshoot.

Developed multiple art direction approaches,  co-leading production workflows from pre through post, and partnered on set with the Group Creative Director and Sofia’s team to deliver a seamless execution.

Refined an art direction that felt authentic to Sofia while elevating the Foster Grant collaboration. Secured Flamingo Estate in Los Angeles to achieve a range of distinct looks, and partnered with her glam team to align pre-production workflows. Co-led the process with the Group Creative Director  and supported on set to ensure comprehensive product capture. Final assets were delivered across social, digital, and promotional channels.

Partnered with Wealthsimple’s creative leadership to define the visual direction, overseeing design and motion through execution and collaborating on set to ensure a cohesive live experience.

Worked in close partnership with Wealthsimple’s creative team to translate their established brand into a motion-driven keynote system. Built a structured, collaborative workflow and led iterative design development to ensure consistency across the 40-minute live event. Managed and mentored junior designers while remaining hands-on, and aligned motion workflows with client standards. Led weekly script rehearsals and collaborated on set with client and production teams to deliver a seamless live stream experience.

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