1

Developed multiple art direction approaches, 
co-leading production workflows from pre through post, and partnered on set with the Group Creative Director and Sofia’s team to deliver a seamless execution.

2

Refined an art direction that felt authentic to Sofia while elevating the Foster Grant collaboration. Secured Flamingo Estate in Los Angeles to achieve a range of distinct looks, and partnered with her glam team to align pre-production workflows. Co-led the process with the Group Creative Director 
and supported on set to ensure comprehensive product capture. Final assets were delivered across social, digital, and promotional channels.