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social・2021 | 2026

Apple Fitness+

Launch the new Apple Fitness+ service across social to drive awareness, inspire participation, and deepen engagement within the fitness community.

1

Developed brand identities for different franchises, social first content concept development, and 
co-led pre & post production workflows.

2

For the Instagram launch, I developed animated logo systems, IG stories stickers, and scalable visual frameworks to support recurring franchise content, co-leading concept development through client presentation and motion delivery. Post-launch, partnered with strategy and 
copy to shape weekly culturally relevant content, co-leading production workflows from studio shoots through final motion execution to drive ongoing engagement.

1

Partnered with Wealthsimple’s creative leadership to
define the visual direction, overseeing design and motion through execution and collaborating on set to ensure a cohesive live experience.

2

Worked in close partnership with Wealthsimple’s creative team to translate their established brand into a motion-driven keynote system. Built a structured, collaborative workflow and led iterative design development to ensure consistency across the 40-minute live event. Managed and mentored junior designers while remaining hands-on, and aligned motion workflows with client standards. Led weekly script rehearsals and collaborated on set with client and production teams to deliver a seamless live stream experience.

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First phase
Design Director: Yelena Avanesova
Motion: Paul Sahner + Hugo Marmugi
Senior Art Director: Alyssa Buono
Copy: Julian Soto
Editor: Caroline Kallback
Senior Producer: Mary Beth Mitesser
Second phase
Creative Director: Gareth Pon
Motion: Patrick Anderson
ACD Copy: Sonya Ghori
Copy: Toria Rainey, Tristan D.
Producer: Ally Duckworth

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