1

Developed brand identities for different franchises, social first content concept development, and 
co-led pre & post production workflows.

2

For the Instagram launch, I developed animated logo systems, IG stories stickers, and scalable visual frameworks to support recurring franchise content, co-leading concept development through client presentation and motion delivery. Post-launch, partnered with strategy and 
copy to shape weekly culturally relevant content, co-leading production workflows from studio shoots through final motion execution to drive ongoing engagement.