1

Established art direction that followed the established brand guide, co-led pre- and post-production workflows, and directed on set in collaboration with external talent and internal teams.

2

This multi-day shoot brought the HP Smart App to life through two family storylines set at home. Developed the art direction and crafted narrative moments that organically showcased device usage in everyday life. Worked closely on set with prop stylists, wardrobe, and the photographer to capture the right moments with intention. Final imagery was distributed across the HP app, website, and vendor sites.