Ana Meza

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Photoshoot・2023

HP Envy Printers

Lead a series of photoshoots highlighting specific HP devices and services while maintaining the brand's look and feel and authentically showcasing key audiences.

Established art direction that followed the established brand guide, co-led pre- and post-production workflows, and directed on set in collaboration with external talent and internal teams.

This multi-day shoot brought the HP Smart App to life through two family storylines set at home. Developed the art direction and crafted narrative moments that organically showcased device usage in everyday life. Worked closely on set with prop stylists, wardrobe, and the photographer to capture the right moments with intention. Final imagery was distributed across the HP app, website, and vendor sites.

Partnered with Wealthsimple’s creative leadership to define the visual direction, overseeing design and motion through execution and collaborating on set to ensure a cohesive live experience.

Worked in close partnership with Wealthsimple’s creative team to translate their established brand into a motion-driven keynote system. Built a structured, collaborative workflow and led iterative design development to ensure consistency across the 40-minute live event. Managed and mentored junior designers while remaining hands-on, and aligned motion workflows with client standards. Led weekly script rehearsals and collaborated on set with client and production teams to deliver a seamless live stream experience.

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