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I contributed to two campaigns: Start Stronger. Go Further. Messaging that framed a child's education today as fuel for self-reliance tomorrow, rolled out across digital and out-of-home media. In its first year, it reversed a four-year enrollment decline and increased applications by 41%. The Difference Is You. A teacher recruitment campaign built around the idea that growth at Success Academy runs both ways. Qualified hires increased 123% in the first year, helping the network staff classrooms in new neighborhoods.

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Start Stronger. Go Further. Contributed to the concepting phase, exploring how to bring the idea to life visually across out-of-home placements in Manhattan and Brooklyn. Also handled photo retouching, layout design, and print mechanical files for vendors.
 The Difference Is You. Contributed to visual concept development alongside the design director, collaborating with an illustrator on composition sketches and providing motion direction for the animator. Designed layouts for print materials and social placements using the final illustration assets.